“I Only See the Typical Stereotypes,” Meet Alex Sorto

Alex Sorto immigrated from Honduras when he was 16 years old and is now a dynamic entrepreneur, an incredible filmmaker, rapper, graphic artist, and his signature on his email says, “Future CEO.” With English as his second language, he found his way to BAYCAT through one of our programs at San Francisco International High School and has since inspired our own CEO Villy Wang to do a TED Talk. After directing award-winning music video ‘Hard Times,’ Alex began college at California State University, East Bay where he’s studying Multimedia, Marketing and Advertising full time. Yet despite his success, Alex says that when other people look at him, they won’t necessarily see him as a filmmaker or a music maker.

We’re always portrayed as the gang members, the drug dealers, the maids, the Spanish speakers who don’t know English,” says Alex. “On TV, we’re never the main actors. We aren’t portrayed as being successful.” So in the eyes of other people, Alex doesn’t feel seen for who he truly is or, the values he represents or the future he imagines for himself. “They never show a Latino who is a CEO, never.” Instead Alex sees the media industry profiting by villianizing his culture.

Like Angela, Alex carries the burden of misrepresentation by the media every day. He recalls how he went to a job interview and the first thing they asked was, “How good is your English?” Though he is bilingual, Alex wants the world to know that not all Latinos only speak Spanish.

Before BAYCAT, Alex wanted to be a musician. He remembers thinking, it doesn’t matter what I’ve been through, nobody cares about Alex. But then I came to BAYCAT and they said, it does matter, and people need to hear it, people need to know who you are. Without BAYCAT I wouldn’t be who I am today.” At BAYCAT he learned English, filmmaking, music production and most of all, that his own story matters.

Latino Success

“The media always make us feel like we aren’t worth being represented in a positive way. It’s sad, that we are always seen as the bad guys.”

Alex might attribute his success as a creative to BAYCAT, but BAYCAT owes our success just as much to young people like Alex. CEO Villy remembers, “We were talking and dreaming about doing a TED Talk, and he showed me his draft of what his would look like. Seeing his fearlessness to tell his story, he inspired me to pitch his story and then mine. I wouldn’t have been invited to do a TED Talk if it wasn’t for Alex.

Alex makes media to change the way people think. He is sick of the lack of diversity in media creation. He imagines a world where communities represent themselves in media. Only then, he says, will people see the reality of diverse communities from their own point of view, without stereotypes or bias. Alex’s simple solution: 1. Be the change you wish to see AND 2. Donate to BAYCAT

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