A few years ago the San Francisco Film Commission hired Studio BAYCAT to create a new campaign for the city’s rebate program. With a tight deadline and a modest budget, BAYCAT delivered a strong campaign that celebrates the city’s long history of playing home to some of cinema’s most fondly-remembered films. The campaign was a success, running in industry publications like The Hollywood Reporter and helping to lure production companies back to one of the most scenic filming locations in the country.
Turns out that at least one of the pieces we designed for that campaign (pictured) is still in use, as described in this story in the San Francisco Chronicle:
“Where Harry Got Dirty.” That’s what it says on the black-and-white postcards that San Francisco Film Commission Executive Director Susannah Greason Robbins has been handing out to producers around the country to promote Scene in San Francisco, a rebate program aimed at luring filmmakers back to the city that gave us “Vertigo,” “Bullitt” and Clint Eastwood’s classic vigilante cop flick.
Read the full article at S.F. Gate.