A great interview on the issue of “Cause Marketing” with BAYCAT CEO Villy Wang by Bruce Burtch in the Examiner:
VW: Yes. It’s not just in my life, it’s the life of the whole entire team and who we serve, and if corporations don’t understand that, then they are missing a soul someplace. They’re missing that our viability and the viability of the communities we serve is ultimately going to affect them, especially in this kind of environment in San Francisco where the nonprofit business world is giant. We are an ample part of the economy. People from the nonprofit point of view should also articulate that and really argue this as a business argument. Look at us as business partners not as a charity, our viability is just as important as yours. I feel if we could really make that point, businesses will take us more seriously as well.